Wal-Mart censored In Utero
By Jancee Dunn.
The fact that In Utero entered the Billboard charts at No. 1, moving 180,000 units, didn't seem to faze Baker. "We really have a different person that shops with us," he says. "We have more country-artist titles than any other category. Reba McEntire and Garth Brooks sell a lot better for us than Nirvana."
Although Wal-Mart did stock Nirvana's first widely available album, Nevermind, the chain had made news before when it opted not to stock Guns n' Roses' multiplatinum Use Your Illusion 1 and 2. "There have been a couple of high-profile instances like that," explains Baker.
An insider at Geffen, Nirvana's record label, is unruffled by Wal-Mart's unpopular choice. "For a record like Nirvana's, Wal-Mart and Kmart won't matter too much in the overall sales picture," he says. "Most of their fans don't buy records there." Now, even if they wanted to, they can't.